Hailey Biebers Rhode Lip Campaign Starring Tate McRae Recreates an Iconic 90s Versace Ad
Hailey Bieber's Rhode is taking inspiration from an iconic Versace ad. On Friday, Jan. 24, the model and beauty founder, 28, announced the launch of the brand's highly anticipated lip product, Peptide Lip Shape. To celebrate the launch, Rhode released a star-studded campaign featuring Canadian pop singer Tate McRae and models Yoon Bae, Anyier Anei and Mahi Kabra. One shot in particular — in which Bieber and the rest of the models are pictured next to each other in pastel outfits — references a Versace ad from the 1990s.
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