Target launches new fan-favorite pop-up with iconic fashion brand
Target has announced a partnership that will bring trendy eyewear products and services to select locations. The retailer said five stores are set to launch Warby Parker branded pop-ups, beginning in the second half of 2025. It's the latest effort from the big-box retailer to boost limping sales. The companies said their strategic alliance allows Warby Parker to expand its brick-and-mortar presence, while providing Target shoppers access to affordable eyewear starting at $95.
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