Cynical tricks of food giants that are making so many obese. This is how the smartest people on earth make ultra-processed food irresistible and train you to snack, reveals DR CHRIS VAN TULLEKEN. And there's only one way to resist
We're all eating too many calories and too much sugar, salt and saturated fat – but you don't need me to tell you that. However, the thing that has eluded scientists until recently is why. After all, sugar, salt and fat have been cheap and available for a long time – but it's only in the past few decades that obesity has soared. What happened? 'Bliss-point', 'sonic branding', 'vanishing caloric density', 'snackification', 'stomach share' and 'hyperpalatability' is what happened – these are just some of the terms that explain why food-related disease is fast overtaking tobacco as the leading cause of early death in this country and globally.
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